Commerce Content Strategist & Digital Publisher
Helping readers find the right product, understand the right process, and trust the publication that guided them there.
I'm a writer, editor, and publisher who has spent 18 years helping readers navigate home improvement, DIY, and consumer products, and helping brands and publishers turn that expertise into audience growth and revenue.
I build content programs that readers trust and that search engines and LLMs reward. I've contributed to flagship publications including Good Housekeeping, Popular Mechanics, This Old House, and ELLE DECOR, built and sold my own media company, and shaped commerce content strategy for one of the country's largest home improvement retailers.
Whether I'm reviewing tools, structuring a buying guide, coaching a content team, or launching a newsletter, I bring the same thing: clear thinking, strong craft, and a genuine obsession with getting it right for the reader.
Almost two decades of editorial work, audience building, and content strategy across publishing, media, and brand.
Editorial contributor to one of Hearst's flagship publications, covering tools, home improvement products, and consumer buying guides.
Built Charles & Hudson from the ground up as an independent home improvement media property. Acquired in 2025.
Helped launch Lowe's first dedicated content team and contributed $3.2M in attributed ecommerce revenue through content strategy and execution.
Publisher of Builder Playbook, a newsletter reaching 3,500+ builders, remodelers, and HBA professionals across the country.
Editorial experience spanning Popular Mechanics, This Old House, Lifehacker, and Hearst — covering tools, home improvement, and consumer products.
Deep experience in search-driven content strategy, audience development, and building editorial systems that scale.
Two products that service the builder trades.
A newsletter for builders, remodelers, and home building association (HBA) professionals. Builder Playbook covers business, tools, marketing, and industry news — the kind of content builders actually need to run their operations and stay competitive.
3,500+ subscribers and growing.
Read the Newsletter →A field documentation app built specifically for builders and remodelers. Logger makes it easy to capture job site photos, notes, and progress updates in the flow of work — with AI-assisted workflows that turn raw field documentation into organized project records.
Built with AI-assisted development. Currently in development.
Learn More →Available for editorial contributions, commerce content strategy, newsletter consulting, and speaking. Reach out directly — I read every email.